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Trending Bestseller
Jazz Sells
Music, Marketing, and Meaning
Paperback / softback
03 March 2015
$123.00
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Ships in 4-6 Working Days
Jazz Sells
$123.00
Description
Jazz Sells: Music, Marketing, and Meaning
examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.You May Like
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Jazz/not Jazz
What is jazz? What is gained-and what is lost-when various communities close ranks around a particular definition of this quintessentially American music? Jazz/Not Jazz explores some of the...
$158.00
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