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iWar

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Paperback / softback
288 Pages
23 September 2025
RRP: $36.99
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iWar is a story of corporate intrigue and rivalry, as the tech industry's most powerful minds, from Elon Musk to the owners of Spotify and Epic Games, try to knock the world's biggest company off its pedestal.

Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X's Elon Musk, WeChat's Pony Ma, Spotify's Daniel Ek and Epic Games' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its monopoly.

iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

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    Product Details
    ISBN-13
    9781911709657
    Author
    Tim Higgins
    Publisher
    RANDOM HOUSE UK
    Published
    23 September 2025
    Format
    Paperback / softback
    Pages
    288

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    RRP: $36.99
    $36.00
    Ships in 2-5 business days

    Delivery estimate

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    iWar

    RRP: $36.99
    $36.00

    Description

    iWar is a story of corporate intrigue and rivalry, as the tech industry's most powerful minds, from Elon Musk to the owners of Spotify and Epic Games, try to knock the world's biggest company off its pedestal.

    Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

    In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X's Elon Musk, WeChat's Pony Ma, Spotify's Daniel Ek and Epic Games' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its monopoly.

    iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

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