Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell.Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to:• build a sales and marketing program that speaks to your target audience;• take advantage of open doors left behind by competitors;• boost "mind share" in order to get more market share;• deliver value repeatedly by focusing on the little things.You'll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that's service.When you treat service as the umbrella over everything, including the product, you'll develop stronger relationships with customers and get to the promised land of customer loyalty.
Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell.Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to:• build a sales and marketing program that speaks to your target audience;• take advantage of open doors left behind by competitors;• boost "mind share" in order to get more market share;• deliver value repeatedly by focusing on the little things.You'll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that's service.When you treat service as the umbrella over everything, including the product, you'll develop stronger relationships with customers and get to the promised land of customer loyalty.
"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great Over the last thirty-five...
This guide is a guide book to help you solve a financial problem. Be pro active in meeting your financial needs. By using wisdom first you can avoid loss in your home. Try these steps in this guide...
More than eighty percent of Americans believe they should write and publish a book, but less than one percent actually does so. In How to Write a Book That Sells You, author Robin Colucci guides...
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