The management function which focuses on controlling and manipulating the release and spread of information between various individuals or organizations is known as public relations. Its key objective is to provide specific information to various stakeholders such as partners, investors, public, etc. and persuade them into maintaining a positive attitude towards an organization or its leadership. Strategic public relations integrate public relation tactics into marketing plans. It attempts to work towards a definable goal which supports the growth of businesses. Strategic public relations identify a goal and then employ various tools of communication to achieve it. It focuses on making an efficient use of influencers who could reach the target audience easily. Some of the advantages of strategic public relations are increased the longevity of the company, lead generation, building of trust and better awareness. The topics included in this book on strategic public relations are of utmost significance and bound to provide incredible insights to readers. It is appropriate for students seeking detailed information in this area as well as for experts. The extensive content of this book provides the readers with a thorough understanding of the subject.
The management function which focuses on controlling and manipulating the release and spread of information between various individuals or organizations is known as public relations. Its key objective is to provide specific information to various stakeholders such as partners, investors, public, etc. and persuade them into maintaining a positive attitude towards an organization or its leadership. Strategic public relations integrate public relation tactics into marketing plans. It attempts to work towards a definable goal which supports the growth of businesses. Strategic public relations identify a goal and then employ various tools of communication to achieve it. It focuses on making an efficient use of influencers who could reach the target audience easily. Some of the advantages of strategic public relations are increased the longevity of the company, lead generation, building of trust and better awareness. The topics included in this book on strategic public relations are of utmost significance and bound to provide incredible insights to readers. It is appropriate for students seeking detailed information in this area as well as for experts. The extensive content of this book provides the readers with a thorough understanding of the subject.
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders,...
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover...
The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns.
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