This book is intended for those who are conducting their first systematic study of strategic management. In addition to the introductory concepts in management, the book focuses on the classic concepts of strategy. The text also addresses strategy from a more global perspective, introducing other topics that give a more comprehensive understanding of the firm and that are extremely relevant to strategy, namely marketing, management accounting, operations management and logistics management.
Introduction to Strategic Management, Operations and Logistics
RRP:
$23.00
Description
This book is intended for those who are conducting their first systematic study of strategic management. In addition to the introductory concepts in management, the book focuses on the classic concepts of strategy. The text also addresses strategy from a more global perspective, introducing other topics that give a more comprehensive understanding of the firm and that are extremely relevant to strategy, namely marketing, management accounting, operations management and logistics management.
This book is intended for students who are undertaking their first systematic exposure to the study of management. The book focus on the fundamental concepts of management and after an introduction...
This book is a comprehensive guide to the various facets of the transport and logistics industry, providing detailed insights into each sector and the jobs within them. The introduction sets the...
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