A service is a client/provider interaction that creates and captures value for both participants. We use service in several aspects of our lives, including business, government, education, health care, and religion. But what exactly are the best practices, principles, and theories of service?
The actual study of service science is a relatively new field, but it is one that can open the door to a better understanding of this essential part of our lives. In this invaluable guide, Harry Katzan Jr., director of the Service Institute of Hilton Head, offers a concise, readable examination of how managers can use information about services to construct a better customer environment.
Harry Katzan Jr. believes that the characteristics of a service process determine its efficacy in solving real-world problems. He disseminates these characteristics and provides a clearer view to help managers pinpoint the exact issues they need to tackle. Informative chapters include the following:
— Service Concepts
— Service Systems
— Information Services
— Service Management
— Service Business
With a comprehensive bibliography, detailed footnotes, and a highly engaging writing style, Introduction to Service is perfect for the professional and the layman alike. Discover how you can put information about services to work for you!
