Trending Bestseller

Introducing Business English

No reviews yet Write a Review
Paperback / softback
172 Pages
28 September 2015
RRP: $100.99
$100.00
Ships in 2-5 business days

Delivery estimate

Hurry up! Current stock:

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

  • examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
  • discusses the latest research on each topic, and possible future directions;
  • features tasks and practical examples, a section on course design, and further resources.

Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

You Can Find This Title In

    Product Details
    ISBN-13
    9781138016316
    Author
    Catherine Nickerson
    Publisher
    Taylor & Francis
    Published
    28 September 2015
    Format
    Paperback / softback
    Pages
    172

    This product hasn't received any reviews yet. Be the first to review this product!

    RRP: $100.99
    $100.00
    Ships in 2-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Introducing Business English

    RRP: $100.99
    $100.00

    Description

    Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

    Covering both spoken and written aspects of Business English, this book:

    • examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
    • discusses the latest research on each topic, and possible future directions;
    • features tasks and practical examples, a section on course design, and further resources.

    Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

    You Can Find This Title In

      This Title Is Categorised As