Whether it's bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel - and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade-in services. It provides new perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.
Split into four separate sections, with introductions outlining the key themes in each, it examines important topics such as:
the role of governance and regulation in tourism services
the effects of increased global mobility on tourism entrepreneurship
how tourism businesses are becoming internationalized
why other business sectors are increasingly interested in tourism.
Case studies are used throughout to highlight important issues, from developments in the aviation industry to the rise of working holidays. This book gets to the core of a crucial service industry, and is essential reading for any researcher or student of tourism or international business.
Whether it's bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel - and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade-in services. It provides new perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.
Split into four separate sections, with introductions outlining the key themes in each, it examines important topics such as:
the role of governance and regulation in tourism services
the effects of increased global mobility on tourism entrepreneurship
how tourism businesses are becoming internationalized
why other business sectors are increasingly interested in tourism.
Case studies are used throughout to highlight important issues, from developments in the aviation industry to the rise of working holidays. This book gets to the core of a crucial service industry, and is essential reading for any researcher or student of tourism or international business.
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to...
This text broadens the discussion and challenges the traditional paradigm which presents tourism as an outside force - independent of any cultural or symbolic system - making an impact on an...
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