The battle for the meaning of your corporate image is on and Richard Telofski explains how you can fight back in today's online world. The battle is being waged in social media by ordinary and not-so-ordinary competition that subtly and insidiously competes for your company's reputation. Discover this new Insidious Competition, what they do, how they do it, and why they mangle the meaning of your company in the twenty-first century global town square. Learn what you can do about it. •Recognize the Different Types of Insidious Competitors within Social Media. •Learn about the Tools Each Type of Corporate Image Competitor Wields. •Know the Attack Types They Use on YOUR Corporate Image. •Understand That for Insidious Competitors It's Not about Truth and Reality. •See How Digital Crowd Behavior Can Redefine Your Corporate Image. •Explore Counter Strategies and Tactics. The new digital media battle will not be against hackers. It will be in the insidious struggle for meaning. Your company is under an inexorable attack in the new business and social world of the twenty-first century. That attack won't stop. Learn how to preserve your company's image, and, along with it, your job and your children's future.
The battle for the meaning of your corporate image is on and Richard Telofski explains how you can fight back in today's online world. The battle is being waged in social media by ordinary and not-so-ordinary competition that subtly and insidiously competes for your company's reputation. Discover this new Insidious Competition, what they do, how they do it, and why they mangle the meaning of your company in the twenty-first century global town square. Learn what you can do about it. •Recognize the Different Types of Insidious Competitors within Social Media. •Learn about the Tools Each Type of Corporate Image Competitor Wields. •Know the Attack Types They Use on YOUR Corporate Image. •Understand That for Insidious Competitors It's Not about Truth and Reality. •See How Digital Crowd Behavior Can Redefine Your Corporate Image. •Explore Counter Strategies and Tactics. The new digital media battle will not be against hackers. It will be in the insidious struggle for meaning. Your company is under an inexorable attack in the new business and social world of the twenty-first century. That attack won't stop. Learn how to preserve your company's image, and, along with it, your job and your children's future.
Kieu Bich Hau is a remarkable story teller. In this volume of short stories, she skillfully weaves exciting dramas of conflicts in unmatched relationships. She brings to life the traumas faced by...
An unregistered cargo vessel. One mutilated corpse. An uprising against the European alliance. The harshest of winters has relentlessly battered what remains of Penbrook Vineyard, and Ryan Field is...
In 2002, Senior Colonel Fang Sun of the People's Liberation submitted a concept of operations to the Central Military Commission, suggesting the People's Republic of China (PRC) develop a biological...
Nazi Germany's efforts to weaken the United States by subversion failed miserably. Bungling spies were captured and half-hearted efforts at sabotage came to nothing. Yet anyone who lived through WWII...
With a team of anthropologists and geographers, Insidious Capital explores "value and values" in what may well be the last phase of capitalist globalization. In a global perspective of fast...
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