The modern economy brings a multitude of challenges for organizations. Digital culture has taken over as a prime driver of consumer behavior, startups are continuously disrupting traditional industries, and organizations are going out of business.
Innovation has become a hot topic in boardrooms with 65% reporting Innovation as a 'Strategic Priority'. Around the globe, organizations fight to drive business and market success in the face of nimbler and more aggressive competition. Opportunities are quickly snapped up by Silicon Valley entrepreneurs or organizations that have built more agile cultures and capabilities. Over the past few years, a rising number of organizations have announced intentions to launch innovation labs or partner with nimbler organizations to the pursuit of adjacent or new value. It's evolved into a battlefield, full of attempts, failures, and successes.
Today's leader needs new business designs, new tools, and new frameworks to steer their organization towards success. Innovation Wars looks at the models of successful organizations, mapping out a strategic roadmap to success. Technology guru, Scott Bales guides business leaders through a journey of self-reflection, curiosity, and new pathways on their way to experimentation, strategic optionality, and value proposition discovery. They learn to do things the likes of Uber, Airbnb, and Amazon have done time and time again: harness the power of their voice to find new ways to solve old problems, unlock market frustration, and optimize convenience to new levels.
