In Your Car

"Wearing latex gloves, Kelley Styringpicks through the interior of a ChevroletMalibu like a CSI technician searchingfor clues...Consumer strategist, savvy researcher andfearless innovator Kelley Styring has stalkedshoppers in grocery stores, watched peopleshower, peeked inside purses andquestioned gum chewers via Twitter, all inthe name of science. Her passion: to learnnew information about consumers, uncoverexciting product opportunities and inspireinnovation. Now, the author of In YourPurse: Archaeology of the AmericanHandbag has packed up the family in a shinyHonda Pilot and headed for the open road,determined to find out what's In Your Car!...as any marketer will tell you, you arewhat you drive, and the stuff you take withyou on the journey can reveal even more."Chris Woodyard, "Is There Junk In Your Trunk RightNow?" USA Today, July 2, 2008 "With In Your Car, Styring deliversan object lesson in how to makeresearch fun and make it work at thesame time: push yourself to use thesimple questions to get past the obviousanswers and learn some really big things."Joel Benenson, lead pollster to President Obama,president and co-founder of Benenson Strategy Group"Think you know cars? Buckle up!Styring drives you through the wideopen spaces and little known outpostsof the great American automobile.This gifted cultural archeologist inspiresnew marketing-to-driver-and-passengerideas you won't leave in the glove box. Iloved this ride!"Nan McCann, co-founder, M2W®...The Marketing to Women Conference"Styring reminds us once again thatthe best research and road trips bothoffer adventure, excitement and dangeraround every curve. Hit the road with InYour Car and rev up your business!Marti Barletta, author of Marketing to Women andPrimeTime Women, and CEO of The TrendSight Group