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Identifying Hidden Needs

Creating Breakthrough Products

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Paperback / softback
06 October 2010
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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    Product Details
    ISBN-13
    9781349305315
    Author
    K. Goffin
    Publisher
    Springer Nature B.V.
    Published
    06 October 2010
    Format
    Paperback / softback

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    $121.54
    Ships in 3-5 business days

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    Identifying Hidden Needs

    $121.54

    Description

    Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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