Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates.
Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following:
New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy.
Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.
A new up-to-date standard for explaining the hospitality business development concept, scope and process.
This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.
Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates.
Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following:
New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy.
Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.
A new up-to-date standard for explaining the hospitality business development concept, scope and process.
This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.
In light of the tumultuous global changes which have dramatically affected the hospitality business, the third edition of Developing Hospitality Properties and Facilities provides insight into the...
This project Hospital Management system includes registration of patients, storing their details into the system, and also computerized billing in the pharmacy, and labs. The software has the...
It is now widely agreed that the climate is changing, global resources are diminishing and biodiversity is suffering. Developing countries - many of them considered by the World Tourism Organization...
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