It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: * Master the principles of holistic email marketing to drive higher engagement and ROI * Create persuasive, customer-focused campaigns using behavioural science and psychology * Develop email strategies that build lasting, meaningful customer relationships * Confidently analyse and refine your campaigns for continuous improvement * Stay ahead of trends with actionable insights into AI, automation and personalisation
It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: * Master the principles of holistic email marketing to drive higher engagement and ROI * Create persuasive, customer-focused campaigns using behavioural science and psychology * Develop email strategies that build lasting, meaningful customer relationships * Confidently analyse and refine your campaigns for continuous improvement * Stay ahead of trends with actionable insights into AI, automation and personalisation
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and...
If you've ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail...
Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog...
"A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you're an email pro or just starting out."- Andrus Purde, Founder & CEO, Outfunnel- -No matter how...
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