HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Stop pushing products-and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
Figure out what business you're really in
Create products that perform the jobs people need to get done
Get a bird's-eye view of your brand's strengths and weaknesses
Tap a market that's larger than China and India combined
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
RRP:
$37.99
$37.00
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Stop pushing products-and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
Figure out what business you're really in
Create products that perform the jobs people need to get done
Get a bird's-eye view of your brand's strengths and weaknesses
Tap a market that's larger than China and India combined
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