Trending Bestseller

Harvesting Intangible Assets

No reviews yet Write a Review
Paperback / softback
288 Pages
27 June 2019
RRP: $48.39
$46.70
Ships in 3-5 business days

Delivery estimate

Hurry up! Current stock:

Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth.

In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.

Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You’ll learn how to:

  • implement IP-driven growth and licensing strategies,
  • foster a culture of innovation,
  • turn research and development into revenue,
  • and maximize your company’s profits.

Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.

You Can Find This Title In

    Product Details
    ISBN-13
    9780814434987
    Publisher
    HarperCollins Leadership
    Published
    27 June 2019
    Format
    Paperback / softback
    Pages
    288

    This product hasn't received any reviews yet. Be the first to review this product!

    RRP: $48.39
    $46.70
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Harvesting Intangible Assets

    RRP: $48.39
    $46.70

    Description


    Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth.

    In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.

    Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You’ll learn how to:

    • implement IP-driven growth and licensing strategies,
    • foster a culture of innovation,
    • turn research and development into revenue,
    • and maximize your company’s profits.

    Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.

    You Can Find This Title In

      This Title Is Categorised As