This research presents a wide spectrum of relevant information which is required for the market expansion of western based companies to China. China has developed from an 'outsourced assembly line' of foreign companies into an attractive sales market. The pure size of its population and the strong increase of its middle class offer good opportunities for western companies. The focus of this research is on the delegation of decision power from the head office towards the local subsidiary. This includes the aspects of the various market entry possibilities, leadership styles, organisational structures, cultural differences and the attractiveness of the employer. Additionally, also sensitive topics, such as corruption and intellectual property, are discussed.In sum, this research identifies the contemporary issues managers of European companies in China are facing, and discuss them in respect of the existing literature of management. As a result, this research has become a handbook for foreign managers in China.
This research presents a wide spectrum of relevant information which is required for the market expansion of western based companies to China. China has developed from an 'outsourced assembly line' of foreign companies into an attractive sales market. The pure size of its population and the strong increase of its middle class offer good opportunities for western companies. The focus of this research is on the delegation of decision power from the head office towards the local subsidiary. This includes the aspects of the various market entry possibilities, leadership styles, organisational structures, cultural differences and the attractiveness of the employer. Additionally, also sensitive topics, such as corruption and intellectual property, are discussed.In sum, this research identifies the contemporary issues managers of European companies in China are facing, and discuss them in respect of the existing literature of management. As a result, this research has become a handbook for foreign managers in China.
In the last several decades, China has been experiencing dramatic economicdevelopment and institutional transition. One notable feature in this period isits very high saving rate. Although it is...
This book, based on in-depth field research at the local level, assesses the different factors that are contributing to the transition to a market economy and the growth of networks in rural China...
The current growth of the Chinese economy is of immense importance for the global economy. This book outlines the main characteristics of Chinese economic growth over the last two decades, and...
In this book a multi-disciplinary team of experts from around the world studies the environmental challenge posed by China?s phenomenal economic growth.
An exploration of the environmental...
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