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Global Strategy and the Organization
Paperback / softback
11-April-2003
$341.00
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Global Strategy and the Organization
$341.00
Description
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That?s why students need a strategic framework that they can apply in a global setting.
In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:
- Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
- Convert global presence into global competitive advantage
- Cultivate a global mindset
- Strive to reinvent the rules of the global game
Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author?s findings.
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Globalization and Organization
All around the world, societies are experiencing an explosion of organizations and organizing: community clubs, religious groups, social movements, as well as schools, hospitals, businesses and...
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