Global Consumer Behavior
Global Consumer Behavior
Global Consumer Behavior
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Global Consumer Behavior

Chantal Ammi

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Hardback
08-March-2007
$416.00
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Description  
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader?s knowledge ? especially from a multidisciplinary perspective rather than from an individual functional perspective ? of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book.  At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

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$416.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 3-5 Days
Hurry up! Current stock:
icon Share icon Share
Flat Rate Shipping  
Easy Returns  

Global Consumer Behavior

$416.00

Description

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader?s knowledge ? especially from a multidisciplinary perspective rather than from an individual functional perspective ? of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book.  At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

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