Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.0, University of Applied Sciences Berlin, course: Master of Business Administration, language: English, abstract: Nowadays, the process of aging is becoming more and more unpopular. The market is full of remedies against the signs of aging, some of dubitable worth. In a more scientific approach, "anti-aging" researchers have examined the effects of nutrients on pathologic metabolism. After the first discoveries of significant effects, the impact of this new discipline was extraordinary. Researchers and the pharmaceutical industry as well as nutritional and retail companies enthusiastically started to develop frameworks to combine clinical expertise with the new concept of private health prevention. In the late 1980's, the term "functional food" was coined in Japan. High customer acceptance from the beginning has brought on an expansion of the "functional food" market segment from the early 1990's on, rendering the market more and more competitive. For competing enterprises, identifying the determining factors of customer acceptance is therefore of great importance. [...]
Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.0, University of Applied Sciences Berlin, course: Master of Business Administration, language: English, abstract: Nowadays, the process of aging is becoming more and more unpopular. The market is full of remedies against the signs of aging, some of dubitable worth. In a more scientific approach, "anti-aging" researchers have examined the effects of nutrients on pathologic metabolism. After the first discoveries of significant effects, the impact of this new discipline was extraordinary. Researchers and the pharmaceutical industry as well as nutritional and retail companies enthusiastically started to develop frameworks to combine clinical expertise with the new concept of private health prevention. In the late 1980's, the term "functional food" was coined in Japan. High customer acceptance from the beginning has brought on an expansion of the "functional food" market segment from the early 1990's on, rendering the market more and more competitive. For competing enterprises, identifying the determining factors of customer acceptance is therefore of great importance. [...]
Functional foods and nutraceuticals are food products that naturally offer or have been modified to offer additional health benefits beyond basic nutrition. As such products have surged in popularity...
In the recent years there is an explosion of scientific information generated throughout the world using well designed clinical research on traditional therapeutic food practices. This book on...
Any food which is described to have some additional positive effect on health beyond basic nutrition is referred to as a functional food. It also comprises foods which may have been bred purposely in...
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