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Four

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Paperback / softback
336 Pages
17 September 2018
RRP: $26.99
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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

'A fantastic, provocative book about where we are now and where we are going' Phil Simon Huffington Post

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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    Product Details
    ISBN-13
    9780552173438
    Author
    Scott Galloway
    Publisher
    RANDOM HOUSE UK
    Published
    17 September 2018
    Format
    Paperback / softback
    Pages
    336

    This product hasn't received any reviews yet. Be the first to review this product!

    RRP: $26.99
    $26.00
    Ships in 2-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Four

    RRP: $26.99
    $26.00

    Description

    Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

    'A fantastic, provocative book about where we are now and where we are going' Phil Simon Huffington Post

    Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

    For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

    Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
    - How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
    - Why does the stock market forgive them for sins that would destroy other firms?
    - And as they race to become the world's first trillion-dollar company, can anyone challenge them?

    In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

    Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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