Fodor's InFocus Zion & Bryce Canyon National Parks

COMPETITIVE ADVANTAGE:

• Fodor's has the best-selling Utah-specific guide on Amazon.
• Brand-new guidebook covering two of the most visited national parks in Utah
• In-depth and beautifully illustrated features written by local insiders.

TOURISM TRENDS:

Driven by the global COVID-19 pandemic, domestic trips to outdoor places like National Parks have risen significantly, with travelers seeking alternative lodging like camping and RVs over hotels, as well as road trips over flying. Visit since the pandemic exceeded 4.5 million. Source: https://qz.com/1908674/covid-19-has-americans-visiting-national-parks-in-record-numbers/Zion National Park was one of the top 4 most visited parks in the U.S. in 2019In 2018, Utah visitors spent $9.75 billion, which supported 136,000 jobs, resulting in $1.28 billion in state & local tax revenue. Source: https://travel.utah.gov/research-planning/utah-tourism-industry-metrics

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points on the front
• New back cover is fully-redesigned
• "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to see and do as well as what to read and watch before going)
• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
• Other useful features including Great Itineraries, Calendar of Events, Best Tours, Outdoor Adventures, and more.
• "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond
informational to being inspirational

CURATED AND RELEVANT:

• Focused coverage on only the best places so travelers can make the most out of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.
CONCISE:

• Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description