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Trending Bestseller
Financial Strategies in Competitive Markets
Multidimensional Approaches to Financial Policies for Local Companies
Hardback
14 April 2021
$375.00
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Financial Strategies in Competitive Markets
$375.00
Description
As globalization continues to rapidly evolve, economic borders between countries have practically disappeared. One effect is that nowadays companies can access new markets by investing in other countries. This offers an important advantage especially for international and large-scale companies. However, one result is the increased market competition. Small-scale local firms and SMEs have to compete with international firms and corporations that have significantly more resources. This competitive environment jeopardizes the sustainability of the smaller companies, which often are driven out of business by the more powerful global players. This book discusses financial strategies for small and middle size companies to increase their competitiveness in the global markets.
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Designing Competitive Strategies for Global Marketing
Part of a series of studies on research in marketing.
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