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Famous Business Fusions

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Paperback / softback
25 October 2021
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Where do startup founders and product developers get radical, high-value ideas? This book presents innovation behind-the-scenes stories from companies such as Apple, Airbnb, Coca-Cola, Google, P&G, Uber, and more. It reveals where the ideas came from and provides guidance on how you, too, can combine unlikely ideas to create new offerings and startup ventures by integrating industries, fields, technologies, and people. Famous Fusions discusses how an idea from one place, transported somewhere new, can lead to radically creative innovation. The book is replete with stories of lateral thinking or "fusion" that inspire you to think bigger, discover deeper insights, sense real opportunities and craft high-value fusion. This book is essential reading for those interested in new inventions, innovation and entrepreneurship; business leaders and consultants involved in innovation and new product or service development; and academics seeking material on business innovation and startups.

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    Product Details
    ISBN-13
    9783110702934
    Author
    CJ Meadows
    Publisher
    De Gruyter
    Published
    25 October 2021
    Format
    Paperback / softback

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    RRP: $48.98
    $47.76
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Famous Business Fusions

    RRP: $48.98
    $47.76

    Description

    Where do startup founders and product developers get radical, high-value ideas? This book presents innovation behind-the-scenes stories from companies such as Apple, Airbnb, Coca-Cola, Google, P&G, Uber, and more. It reveals where the ideas came from and provides guidance on how you, too, can combine unlikely ideas to create new offerings and startup ventures by integrating industries, fields, technologies, and people. Famous Fusions discusses how an idea from one place, transported somewhere new, can lead to radically creative innovation. The book is replete with stories of lateral thinking or "fusion" that inspire you to think bigger, discover deeper insights, sense real opportunities and craft high-value fusion. This book is essential reading for those interested in new inventions, innovation and entrepreneurship; business leaders and consultants involved in innovation and new product or service development; and academics seeking material on business innovation and startups.

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