Most businesses don?t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians? values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Most businesses don?t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians? values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
The world's poorest people are struggling to access quality, affordable health care. Change is urgently required. Faith-based organizations deliver more than 40 percent of health services in many of...
Are you ready to let Faith guide your patient care as a nurse?Between the covers of this eye-opening book, you'll discover the Faith-Based Nursing Relational Chain of Guiding Principles to guide...
Mitchell argues that Christian global development work should be celebrated for the unique perspectives and gifts it brings to the world s poor precisely because of its faith-based roots and...
This book looks at five intractable conflicts and explores the possibility of drawing on religion as a force for peace. It builds upon the insights of Religion, the Missing Dimension of Statecraft...
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