Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.
Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject
Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media
Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape
Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems
Considers the future and great potential in this ever-changing field.
Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.
Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject
Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media
Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape
Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems
Considers the future and great potential in this ever-changing field.
Electronic media has rapidly emerged as a prominent discipline in the last few decades that has moved beyond traditional broadcasting and recording technologies. The book includes a wide range of...
The media which uses electronics or electromechanical audience to access the content is known as electronic media. The devices, which are used in electronic communication process are also regarded as...
From Donald Trump's use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and...
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological,...
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