Many studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents' and tourists' perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar destinations. Hence, this is as a paradigmatic case for studying the relationship between events and image.
Many studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents' and tourists' perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar destinations. Hence, this is as a paradigmatic case for studying the relationship between events and image.
Tourism destination marketing is a research study done comparing factors that draw visitors to a particular destination.It was conducted in a developed country, Sweden and a less developed ...
Sustainability is one of the most important issues currently facing the tourism sector. Recently, the role of resilience thinking has been highlighted in sustainable development discussions as an...
Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and...
Tourism Destination Quality: Attributes and Dimensions presents new research on tourism destination quality. It is based on results from the first major empirical study (the TDQ study) that examined...
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