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Evaluating Health Promotion Programs

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This is a comprehensive guide to the framework, theories, and techniques used to evaluate health promotion programs. It covers every aspect of the activities involved in conducting an evaluation, including formative, process, and summative research. Particular attention is paid to data collection, management, analysis, and the interpretation of findings.
Hardback
01-May-2002
$91.33
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This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to students in public health.The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis.
Product Details
ISBN-13
9780195141764
Publisher
Oxford University Press USA
Published
01-May-2002
Format
Hardback

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$91.33
Ships in 3-5 business days

Delivery estimate

Hurry up! Current stock:

Evaluating Health Promotion Programs

$91.33

Description

This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to students in public health.The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis.