Originally published in 1984, deals with meta-ethics - that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others - not with exploring a supposed realm of ethical fact.
Originally published in 1984, deals with meta-ethics - that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others - not with exploring a supposed realm of ethical fact.
In The Ethics of Persuasion: Derrida's Rhetorical Legacies, Brooke Rollins argues that some of the most forceful and utilitarian examples of persuasion involve significant ethical...
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in...
Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and...
Nobody likes a bully. Nobody likes being bullied into buying something. A salesperson who tries to bully you into buying will not get a repeat sale. Selling does not have to be stressful,...
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