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Effektive Personalgewinnung bei der Bundeswehr durch Employer Branding

Katja Bruns

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Paperback / softback
02 October 2019
$69.00
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Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Internationale Hochschule für Wirtschaft, Technik und Kultur gGmbH, Sprache: Deutsch, Abstract: Die vorliegende Arbeit befasst sich inhaltlich mit dem Handlungsfeld Employer Branding oder auch dem Bilden einer Arbeitgebermarke. In diesem Kontext soll die Frage beantwortet werden, ob durch das Employer Branding eine effektive Personalgewinnung bei der Bundeswehr erzielt wurde. Um diese Frage zu beantworten, wird zu Anfang der Arbeit auf das Employer Branding eingegangen. Hierbei werden zuerst die Schwerpunkte des Employer Branding verdeutlicht, anschließend werden die Funktionen und Wirkungen des Employer Branding beschrieben und zuletzt wird im theoretischen Teil dieser Arbeit die Umsetzung beschrieben. Im zweiten Teil wird die Bundeswehr vorgestellt, in diesem Zusammenhang wird auf die Zielgruppe der Bundeswehr eingegangen. Abgeschlossen wird dieser Teil mit der Vorstellung von Maßnahmen zur Bildung einer Arbeitgebermarke, die die Bundeswehr angewandt hat. Abschließend wird im Fazit die zuvor gestellte Forschungsfrage beantwortet.

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$69.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:

Effektive Personalgewinnung bei der Bundeswehr durch Employer Branding

$69.00

Description

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Internationale Hochschule für Wirtschaft, Technik und Kultur gGmbH, Sprache: Deutsch, Abstract: Die vorliegende Arbeit befasst sich inhaltlich mit dem Handlungsfeld Employer Branding oder auch dem Bilden einer Arbeitgebermarke. In diesem Kontext soll die Frage beantwortet werden, ob durch das Employer Branding eine effektive Personalgewinnung bei der Bundeswehr erzielt wurde. Um diese Frage zu beantworten, wird zu Anfang der Arbeit auf das Employer Branding eingegangen. Hierbei werden zuerst die Schwerpunkte des Employer Branding verdeutlicht, anschließend werden die Funktionen und Wirkungen des Employer Branding beschrieben und zuletzt wird im theoretischen Teil dieser Arbeit die Umsetzung beschrieben. Im zweiten Teil wird die Bundeswehr vorgestellt, in diesem Zusammenhang wird auf die Zielgruppe der Bundeswehr eingegangen. Abgeschlossen wird dieser Teil mit der Vorstellung von Maßnahmen zur Bildung einer Arbeitgebermarke, die die Bundeswehr angewandt hat. Abschließend wird im Fazit die zuvor gestellte Forschungsfrage beantwortet.

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