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EDDIE JORDAN: FULL THROTTLE

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Paperback / softback
4 November 2025
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LIFE LESSONS FROM AN F1 LEGEND

Eddie Jordan was one of a kind, a maverick F1 team boss, a brilliant mentor and a magnet for talent. He believed in going all in, lifting others as he rose.

FULL THROTTLE is a riveting account of a life lived at the heart of motorsport, filled with raw insights and untold stories from Eddie Jordan's wildest moments. At its core is the Jordan Code: twenty-five powerful, punchy principles drawn from Eddie's extraordinary journey to founding Jordan Grand Prix; to discovering future champions like Michael Schumacher; to closing billion-pound deals; all the while making mischief around the world.

The book also contains contributions from many of Eddie's friends and inner circle including Richard Branson, David Coulthard, Michael Flatley, Jake Humphrey, Ian Poulter, Stephen Roche, Roger Taylor, Mark Webber and Keith Wood.

Eddie Jordan had a fearless life philosophy. It means backing yourself no matter what others say, taking bold risks, and never asking permission to succeed. Eddie lived with energy, instinct and defiance. With this book you can too.

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    Product Details
    ISBN-13
    9781529450019
    Author
    Keith O'Loughlin
    Publisher
    Quercus Books
    Published
    4 November 2025
    Format
    Paperback / softback

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    $35.00
    Ships in 2-5 business days

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    EDDIE JORDAN: FULL THROTTLE

    $35.00

    Description

    LIFE LESSONS FROM AN F1 LEGEND

    Eddie Jordan was one of a kind, a maverick F1 team boss, a brilliant mentor and a magnet for talent. He believed in going all in, lifting others as he rose.

    FULL THROTTLE is a riveting account of a life lived at the heart of motorsport, filled with raw insights and untold stories from Eddie Jordan's wildest moments. At its core is the Jordan Code: twenty-five powerful, punchy principles drawn from Eddie's extraordinary journey to founding Jordan Grand Prix; to discovering future champions like Michael Schumacher; to closing billion-pound deals; all the while making mischief around the world.

    The book also contains contributions from many of Eddie's friends and inner circle including Richard Branson, David Coulthard, Michael Flatley, Jake Humphrey, Ian Poulter, Stephen Roche, Roger Taylor, Mark Webber and Keith Wood.

    Eddie Jordan had a fearless life philosophy. It means backing yourself no matter what others say, taking bold risks, and never asking permission to succeed. Eddie lived with energy, instinct and defiance. With this book you can too.

    You Can Find This Title In

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