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Eco-Innovations in Emerging Markets
Analyzing Consumer Behaviour and Adaptability
Hardback
15 June 2016
$92.00
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Eco-Innovations in Emerging Markets
$92.00
Description
Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers.
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Leadership and Innovation in Emerging Markets
As the business world becomes increasingly global, so increases the need to understand differences and similarities in work behaviour. This volume offers frameworks for analysis which will be needed...
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Innovative Firms in Emerging Market Countries
The rise of innovative firms in emerging market economies is an increasingly topical issue. However, the literature has lagged behind in helping us understand this phenomenon. Addressing this gap,...
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