Negative Campaign Advertising. Which effect does New Media have?
This book is a vibrant investigation on a deeply human subconscious desire: the desire for omnipresence, or in a nutshell, the desire to be here, there, and everywhere at the same time. After all, why is it not enough just to be in the offline ordinariness of the here and now? To answer this question, Camila Mozzini-Alister does the crossing of two seemingly distant universes: mediation and meditation. Throughout a vigorous archaeology of the relationship between screen and mind allied with an engaging first-person narrative, the author raises awareness of the risks of becoming addicted to social media and obsessed by meditation. This brings forth a vital question: what are the limits for the desire to be more than a body?
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