Digital Threads
The Small Business and Entrepreneur Playbook for Digital First Marketing
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Digital Threads
Description
Digital Threads: Mastering Digital Marketing for Small Businesses and Entrepreneurs
In the rapidly evolving digital landscape, small businesses and entrepreneurs face unique challenges in standing out and achieving sustainable growth. Digital Threads by Neal Schaffer is the definitive guide to navigating these complexities and seizing opportunities in a digital-first economy.
Drawing on over a decade of experience as a renowned Fractional CMO, university educator, and bestselling author, Neal Schaffer provides actionable insights and practical strategies tailored for small business owners, content creators, and service providers. This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget.
Key Takeaways from Digital Threads:
- Essential Mindsets and Frameworks: Develop the mindset and frameworks needed to thrive in today's digital world.
- Master Modern Marketing Channels: Rethink how search engines, email marketing, and social media work today to form a strong foundation for your digital strategy.
- Create Compelling Content: Build a robust content library, develop effective lead magnets, and produce platform-authentic social media content.
- Optimize for Success: Learn to use backlinking, communication pathways, and user-generated content to enhance discoverability and engagement.
- Scale Your Efforts: Leverage marketing automation, repurpose content across digital threads, and convert fans into brand ambassadors to grow your social presence.
- Leverage AI and Technology: Understand how to integrate AI-driven tools and advanced technologies to stay ahead of the curve.
Packed with real-world examples, step-by-step frameworks, and innovative approaches, Digital Threads empowers readers to achieve measurable results and sustained growth. Whether you're just starting out or looking to refine your current strategies, this book provides the essential tools and insights to succeed in the digital age.
Endorsed by industry leaders like Michael Stelzner, Brian Solis, and Ann Handley, Digital Threads is a must-read for anyone serious about mastering digital marketing. Join Neal Schaffer on this journey to transform your digital marketing efforts and take your business to new heights.
Shipping & Processing
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- Supplier delays: Occasionally a supplier is delayed, or their stock information turns out to be inaccurate. We’ll keep your order open for up to 60 days. If an item hasn’t shipped or isn’t on its way to us by then, we’ll cancel that item and refund it.
How accurate is availability?
Availability is based on the stock levels our suppliers tell us they hold, and we update it regularly. If a supplier issue affects your order, we’ll let you know with an updated estimate.
Delivery
- As soon as your order ships you’ll get an email with tracking.
- Australia Post usually delivers within 2–10 business days of shipping (around 4 in metro areas and around 6 in regional areas).
- If your order has more than one item, we hold the in-stock items until everything is ready, so we can ship your whole order together in one parcel.
- Shipping cost: Free on orders over $100 within Australia, otherwise $9.95 flat rate per order however many items you buy. Free shipping applies to Australian addresses only; delivery to New Zealand is $14.95 per order.
- Check your address: If an order goes to an incorrect address you gave us, or isn’t collected and Australia Post returns it to us, you’ll need to pay the postage to send it again.
Cancellations
Need to change or cancel an order? Contact us as soon as possible at contact@bookloop.com.au or through our contact page.
- Within 30 minutes: You can change or cancel your order for a full refund within 30 minutes of placing it.
- After 30 minutes: Your order is already being processed, so it can no longer be changed or cancelled. If we can accept a late cancellation, we may offer store credit instead of a refund.
- Items in transit: Once an item is on its way, either from our supplier to us or from us to you, it can’t be cancelled. If you no longer want it once it arrives, you can return it as a change of mind, with return postage at your cost. See Returns.
- Separate orders can’t be combined once they’ve been placed, and adding or swapping items can change the delivery estimate.
- Supplier delays: Occasionally a supplier is delayed, or their stock information turns out to be inaccurate. We’ll keep your order open for up to 60 days. If an item hasn’t shipped or isn’t on its way to us by then, we’ll cancel that item and refund it.
Faulty or damaged items are always covered. See Returns.
Returns
Damaged or incorrect items (within 30 days)
If an item arrives damaged or isn’t what you ordered, contact us within 30 days of delivery. We may ask for a photo, and if we need the item back we’ll send a prepaid return label, so it costs you nothing. You’ll receive a replacement or refund, as guaranteed under the Australian Consumer Law.
Change of mind (within 30 days)
We offer a refund or store credit for change of mind within 30 days of purchase when:
- you have your proof of purchase;
- the item is unused and in its original condition and packaging;
- it isn’t a sale item, special order, custom item or gift voucher.
You pay the postage to return change-of-mind items. Change-of-mind returns aren’t available for print-on-demand titles or bulk orders with special pricing.
Returned to sender
If an order is sent to an incorrect address you gave us, or isn’t collected and Australia Post returns it to us, you’ll need to pay the postage to send it again.