Digital Media and Innovation

Digital Media and Innovation offers an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and highly differentiated products and services.

Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In a word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle.

This book will introduce current and future media industry professionals to the people, companies, and strategies that have embraced innovation to introduce new products and business models to thrive in the digital age.