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Die Anwendung der Ansoff Matrix für Wachstumsstrategien

Ausgestaltungsmöglichkeiten bei der Anwendung der Ansoff-Matrix zur Formulierung von Wachstumsstrategien am Beispiel eines hypothetischen Modells

Robin Teiner

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Paperback / softback
31 March 2014
$93.00
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Bachelorarbeit aus dem Jahr 2013 im Fachbereich VWL - Konjunktur und Wachstum, Note: 1,7, Hochschule Mainz, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist die Erarbeitung der Ausgestaltungsmöglichkeiten der Produkt/Markt-Matrix nach Ansoff für Wachstumsstrategien im Rahmen des strategischen (Markt-) Managements. Hierbei sollen folgende Kernfragen beantwortet werden:Welche Funktion hat die Ansoff-Matrix und was können Unternehmen bei der praktischen Anwendung der Matrix als Ergebnis erwarten?Wie und wann kann die Ansoff-Matrix in der Praxis angewendet werden?Was sind die Vor- und Nachteile bei der Anwendung der Ansoff-Matrix?Relevanz des Themas„Just to retain its relative position, a business firm must go through continuous growth and change. To improve its position, it must grow and change at least twice as fast as that." (Ansoff, I., 1957, S.113) Diese Aussage traf Ansoff im Jahre 1957. Heutzutage ist die Globalisierung bekanntermaßen weit fortgeschritten und nimmt weiterhin zu. Somit steigt auch die Intensität der Konkurrenz zwischen Unternehmen weltweit und sorgt dafür, dass Unternehmen sich vermutlich noch schneller und stärker wandeln müssen als es im Jahr 1957 noch der Fall war. Hiervon sind nicht nur internationale Unternehmen betroffen, sondern auch nationale Unternehmen bekommen den Druck von außen immer mehr zu spüren.[...]

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$93.00
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Die Anwendung der Ansoff Matrix für Wachstumsstrategien

$93.00

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Bachelorarbeit aus dem Jahr 2013 im Fachbereich VWL - Konjunktur und Wachstum, Note: 1,7, Hochschule Mainz, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist die Erarbeitung der Ausgestaltungsmöglichkeiten der Produkt/Markt-Matrix nach Ansoff für Wachstumsstrategien im Rahmen des strategischen (Markt-) Managements. Hierbei sollen folgende Kernfragen beantwortet werden:Welche Funktion hat die Ansoff-Matrix und was können Unternehmen bei der praktischen Anwendung der Matrix als Ergebnis erwarten?Wie und wann kann die Ansoff-Matrix in der Praxis angewendet werden?Was sind die Vor- und Nachteile bei der Anwendung der Ansoff-Matrix?Relevanz des Themas„Just to retain its relative position, a business firm must go through continuous growth and change. To improve its position, it must grow and change at least twice as fast as that." (Ansoff, I., 1957, S.113) Diese Aussage traf Ansoff im Jahre 1957. Heutzutage ist die Globalisierung bekanntermaßen weit fortgeschritten und nimmt weiterhin zu. Somit steigt auch die Intensität der Konkurrenz zwischen Unternehmen weltweit und sorgt dafür, dass Unternehmen sich vermutlich noch schneller und stärker wandeln müssen als es im Jahr 1957 noch der Fall war. Hiervon sind nicht nur internationale Unternehmen betroffen, sondern auch nationale Unternehmen bekommen den Druck von außen immer mehr zu spüren.[...]

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