

Det lille heftet om designtenkning
Samarbeid blir stadig mer viktig i forretningsverdenen. Det lille heftet om forretningsdesign omfatter mennesker, teknologi, marked og struktur – og gir forståelse av samspillet mellom disse faktorene.
I forretningsdesign benytter gründere og forretningsutviklere designernes prinsipper for å virkeliggjøre én eller flere ideer. Teknikkene baseres på kreative designmetoder for å utforske nye muligheter, og lar deg se bedriftens utfordringer fra et designperspektiv. Metoden tar utgangspunkt i kundenes behov og integrerer din visjon og egne erfaringer. Ved å kombinere analytisk og strategisk tenkning med intuisjon og visualisering, vil du bli bedre rustet til å skape en solid virksomhet. Kundene og din egen drivkraft settes i sentrum av forretningsdriften og bidrar til å uttrykke hvilken verdi du kan tilføre disse kundene.
Dette heftet gir deg mulighet til å utvikle din forretningsidé via en steg-for-steg-prosess. Nøkkelelementene ved forretningsdesign utforskes i en morsom og lærerik prosess. Denne prosessen presenteres både visuelt og verbalt og vil være verdifull for både potensielle gründere, innovatører og igangsettere internt i en bedrift.
«Det lille heftet om forretningsdesign er en optimal grunnstamme for studenter innen ledelse eller forretningsdesign, og gründere og forretningsdrivere som vil oppdatere seg og tilpasse seg et moderne tankesett innen innovasjon. Dette
tankesettet har en nysgjerrig, tilpasningsdyktig og iterativ (repeterende) tilnærming til problemer, og kreative løsninger kan gi grobunn for store forretningsideer. Lykke til med lesningen!» Mo-Ling Chui,Course Director, BA (Hons) Design Management and Cultures, London College of Communication, University of the Arts London
Velkommen til forretningsdesignens verden, hvor din egen idé kan utvikles gjennom en rekke stadier og kanskje bli det neste store!
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