This book explores the reasons behind the unexpected rise to power of Ukraine's President Volodymyr Zelensky, a former comedian with no political background, and offers an in-depth analysis of the populist messages he delivered to the Ukrainian people via his TV show.
Taking a discourse analysis approach, the author draws on two main arguments of critical scholarship: the "populist explosion" of the recent decade came as a reaction to the inequalities and injustices of the global neoliberal order, and the success of neoliberalism can be explained by its ability to mask itself under attractive progressive covers. Developing these lines of argument, the book demonstrates not only how the "populist explosion" can lead to further neoliberalization, but also that the euphemizing effect can be achieved by mixing the virtual and the real, as in the case of Zelensky.
This first of its kind study will resonate with any scholar or upper-level student working on populism, neoliberalism, political communication, media studies, political science, European studies, Ukrainian studies, and discourse analysis.
This book explores the reasons behind the unexpected rise to power of Ukraine's President Volodymyr Zelensky, a former comedian with no political background, and offers an in-depth analysis of the populist messages he delivered to the Ukrainian people via his TV show.
Taking a discourse analysis approach, the author draws on two main arguments of critical scholarship: the "populist explosion" of the recent decade came as a reaction to the inequalities and injustices of the global neoliberal order, and the success of neoliberalism can be explained by its ability to mask itself under attractive progressive covers. Developing these lines of argument, the book demonstrates not only how the "populist explosion" can lead to further neoliberalization, but also that the euphemizing effect can be achieved by mixing the virtual and the real, as in the case of Zelensky.
This first of its kind study will resonate with any scholar or upper-level student working on populism, neoliberalism, political communication, media studies, political science, European studies, Ukrainian studies, and discourse analysis.
Populism and Neoliberalism argues that the roots of populism lay in the contradiction between the democratic ideal, which implies that the people should decide, and neoliberal governance, which seeks...
Are liberal democracies in decline? If they are, what role does populism play in this? What can and should democracies do to defend their core features against 'democratic decay'? And which features...
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EN:The Russian invasion of Ukraine in 2022 jeopardizes the country's independence and its chances for Western-style development. However, the heroic attitude of the Ukrainian people, combined...
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