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Decoding Branding

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Hardback
234 Pages
1 June 2021
RRP: $362.00
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Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

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    Product Details
    ISBN-13
    9781138802667
    Author
    Royce Yuen
    Publisher
    Taylor & Francis
    Published
    1 June 2021
    Format
    Hardback
    Pages
    234

    This product hasn't received any reviews yet. Be the first to review this product!

    RRP: $362.00
    $357.00
    Ships in 2-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Decoding Branding

    RRP: $362.00
    $357.00

    Description

    Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

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