Trending Bestseller

Data Warehousing

No reviews yet Write a Review
Paperback / softback
01-March-1996
$142.90
Ships in 3-5 business days

Delivery estimate

Hurry up! Current stock:
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

You Can Find This Title In

    Product Details
    ISBN-13
    9780471963288
    Author
    Sean Kelly
    Publisher
    John Wiley & Sons (UK)
    Published
    01-March-1996
    Format
    Paperback / softback

    This product hasn't received any reviews yet. Be the first to review this product!

    $142.90
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Data Warehousing

    $142.90

    Description

    Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

    You Can Find This Title In

      This Title Is Categorised As