Nowadays, various products should be made available to the customer according to his request; Customer demand for high quality and fast service has increased pressures that did not exist before, so companies can no longer do everything on their own, although all industrial accounting systems in the organization are necessary, but in existing competitive market in addition to dealing with the organization and internal resources, economic and manufacturing enterprises have also found themselves in the need to manage and monitor related resources and elements outside the organization.Accordingly, activities such as supply and demand planning, production of raw materials and product planning, product maintenance service, inventory control, distribution, delivery and customer service, which were previously performed at the company level, are now transferred to the supply chain level.
Nowadays, various products should be made available to the customer according to his request; Customer demand for high quality and fast service has increased pressures that did not exist before, so companies can no longer do everything on their own, although all industrial accounting systems in the organization are necessary, but in existing competitive market in addition to dealing with the organization and internal resources, economic and manufacturing enterprises have also found themselves in the need to manage and monitor related resources and elements outside the organization.Accordingly, activities such as supply and demand planning, production of raw materials and product planning, product maintenance service, inventory control, distribution, delivery and customer service, which were previously performed at the company level, are now transferred to the supply chain level.
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships...
Research Paper (postgraduate) from the year 2019 in the subject Business economics - Customer Relationship Management, CRM, grade: 1.5, Kwame Nkrumah University of Science and Technology, language:...
Forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer centric strategies. Results have been mixed. The importance...
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