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Customer Intelligence

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Hardback
18-November-2005
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Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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    Product Details
    ISBN-13
    9780470018583
    Author
    Sean Kelly
    Publisher
    John Wiley & Sons (UK)
    Published
    18-November-2005
    Format
    Hardback

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    $144.52
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Customer Intelligence

    $144.52

    Description

    Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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