Culture Code
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Delivery estimate
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Culture Code
Description
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes-the Culture Code-are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has used the Culture Code to help Chrysler build the PT Cruiser-the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.
In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes-ranging from sex to money to health to America itself-to give us "a new set of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
Shipping & Processing
This item is in stock with our supplier and usually ships within 2–5 business days.
Processing times
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- In stock with our supplier: Items not marked “In Stock” are held by one of our Australian or overseas suppliers. We order them in for you and they usually dispatch within 2–5 business days (3–5 for some suppliers). The estimate next to the price is for this item.
- Special orders: Some supplier items, such as specialist and imported items, titles awaiting reprint and print-on-demand titles, take longer to arrive. If your order includes one, we’ll update you as soon as we hear from our supplier.
- Supplier delays: Occasionally a supplier is delayed, or their stock information turns out to be inaccurate. We’ll keep your order open for up to 60 days. If an item hasn’t shipped or isn’t on its way to us by then, we’ll cancel that item and refund it.
How accurate is availability?
Availability is based on the stock levels our suppliers tell us they hold, and we update it regularly. If a supplier issue affects your order, we’ll let you know with an updated estimate.
Delivery
- As soon as your order ships you’ll get an email with tracking.
- Australia Post usually delivers within 2–10 business days of shipping (around 4 in metro areas and around 6 in regional areas).
- If your order has more than one item, we hold the in-stock items until everything is ready, so we can ship your whole order together in one parcel.
- Shipping cost: Free on orders over $100 within Australia, otherwise $9.95 flat rate per order however many items you buy. Free shipping applies to Australian addresses only; delivery to New Zealand is $14.95 per order.
- Check your address: If an order goes to an incorrect address you gave us, or isn’t collected and Australia Post returns it to us, you’ll need to pay the postage to send it again.
Cancellations
Need to change or cancel an order? Contact us as soon as possible at contact@bookloop.com.au or through our contact page.
- Within 30 minutes: You can change or cancel your order for a full refund within 30 minutes of placing it.
- After 30 minutes: Your order is already being processed, so it can no longer be changed or cancelled. If we can accept a late cancellation, we may offer store credit instead of a refund.
- Items in transit: Once an item is on its way, either from our supplier to us or from us to you, it can’t be cancelled. If you no longer want it once it arrives, you can return it as a change of mind, with return postage at your cost. See Returns.
- Separate orders can’t be combined once they’ve been placed, and adding or swapping items can change the delivery estimate.
- Supplier delays: Occasionally a supplier is delayed, or their stock information turns out to be inaccurate. We’ll keep your order open for up to 60 days. If an item hasn’t shipped or isn’t on its way to us by then, we’ll cancel that item and refund it.
Faulty or damaged items are always covered. See Returns.
Returns
Damaged or incorrect items (within 30 days)
If an item arrives damaged or isn’t what you ordered, contact us within 30 days of delivery. We may ask for a photo, and if we need the item back we’ll send a prepaid return label, so it costs you nothing. You’ll receive a replacement or refund, as guaranteed under the Australian Consumer Law.
Change of mind (within 30 days)
We offer a refund or store credit for change of mind within 30 days of purchase when:
- you have your proof of purchase;
- the item is unused and in its original condition and packaging;
- it isn’t a sale item, special order, custom item or gift voucher.
You pay the postage to return change-of-mind items. Change-of-mind returns aren’t available for print-on-demand titles or bulk orders with special pricing.
Returned to sender
If an order is sent to an incorrect address you gave us, or isn’t collected and Australia Post returns it to us, you’ll need to pay the postage to send it again.