The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications as the first edition. Updated with new case studies and many refinements to its theories and explanations, Crisis Communications takes the same common-sense approach to the most demanding of communications scenarios.
Using his discussion-style approach, the author answers many questions students and instructors may not have thought to ask about the hows and whys of crisis communications. Like the first book, this edition covers the task of crisis communications planning, including monitoring issues, integrating stakeholder groups into crisis plans, adapting plans as the crisis evolves, and developing and using the products and processes necessary to handle corporate crisis situations.
Features include:
Case studies drawn from recent public relations crises, emphasizing Canadian cases
Interviews with experts on crisis management
Creative exercises that reinforce student understanding
"Tools" chapters that address the effective use of blogs, websites, and social media as well as traditional tools and channels such as news releases and media interviews.
The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications as the first edition. Updated with new case studies and many refinements to its theories and explanations, Crisis Communications takes the same common-sense approach to the most demanding of communications scenarios.
Using his discussion-style approach, the author answers many questions students and instructors may not have thought to ask about the hows and whys of crisis communications. Like the first book, this edition covers the task of crisis communications planning, including monitoring issues, integrating stakeholder groups into crisis plans, adapting plans as the crisis evolves, and developing and using the products and processes necessary to handle corporate crisis situations.
Features include:
Case studies drawn from recent public relations crises, emphasizing Canadian cases
Interviews with experts on crisis management
Creative exercises that reinforce student understanding
"Tools" chapters that address the effective use of blogs, websites, and social media as well as traditional tools and channels such as news releases and media interviews.
Building upon his analysis in the first volume of the series, Canada in Crisis: An Agenda to Unify the Nation, longtime federal employee Robert A. Battram goes beyond explaining what will unify the...
Since 1991, Canada has provided Ukraine with ongoing political and economic assistance. Never was this policy pursued with more urgency than in 2014, when Russian aggression prompted the Canadian...
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