Through the ages, women undertook a remarkable development in society. They lived their traditional role as housewives and mothers and were also classified as unemployable. But after the Second World War the role model of women changed dramatically. The number of women at universities increased. Due to education women were enabled to take responsible jobs and earn their living on their own. Today, women can fulfil their dreams of consumption themselves.According to female consumption behaviour, luxury manufacturers have adjusted their marketing mix towards women's communication and consumption patterns. Regarding women's liking for branded goods, the luxury industry enjoys stable growth rates. Therefore, female consumption behaviour in the luxury market affects economic growth.The author Michael Slowik gives an overview of females in societies, regarding their likings and different consumer types. He goes into detail regarding the theory of consumption - preferences and considers the "Revealed Preference-Analysis" by Paul Anthony Samuelson concerning external consumption effects. Finally the author concludes how the particular consumption behaviour effects economic growth.The book is addressed to females, economists, companies in the luxury industry and governments.
Through the ages, women undertook a remarkable development in society. They lived their traditional role as housewives and mothers and were also classified as unemployable. But after the Second World War the role model of women changed dramatically. The number of women at universities increased. Due to education women were enabled to take responsible jobs and earn their living on their own. Today, women can fulfil their dreams of consumption themselves.According to female consumption behaviour, luxury manufacturers have adjusted their marketing mix towards women's communication and consumption patterns. Regarding women's liking for branded goods, the luxury industry enjoys stable growth rates. Therefore, female consumption behaviour in the luxury market affects economic growth.The author Michael Slowik gives an overview of females in societies, regarding their likings and different consumer types. He goes into detail regarding the theory of consumption - preferences and considers the "Revealed Preference-Analysis" by Paul Anthony Samuelson concerning external consumption effects. Finally the author concludes how the particular consumption behaviour effects economic growth.The book is addressed to females, economists, companies in the luxury industry and governments.
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Consumption decisions are crucial determinants of business cycles and growth. Knowledge of how consumers respond to the economic environment and how they react to the risks that they encounter during...
This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a...
Originally published in 1956, this book considers the practical problems of economic development in countries in which the prevailing outlook and a recent or probable increase in population growth...
This book extends research in consumption economics by identifying similarities and differences in consumption patterns in a large number of countries, both developed and less developed. Its approach...
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