Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market:-The atomisation of the media,-The development of new communication technologies and-The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media.
Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market:-The atomisation of the media,-The development of new communication technologies and-The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media.
As we move further into the 21st Century, sensory and consumer studies continue to develop, playing an important role in food science and industry. These studies are crucial for understanding the...
This book is a compilation of articles published in the Special Issue "Sensory and Consumer Research for a Sustainable Food System" of the journal Foods. The compilation includes 18 original research...
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