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Conjoint Measurement

Methods and Applications

Anders Gustafsson

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Hardback
19 September 2007
$238.00
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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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$238.00
In Stock: Ships in 4-6 Working Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:

Conjoint Measurement

$238.00

Description

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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