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Comprendre le marketing digital

Les principes du marketing digital expliqués de manière simple et pratique

Gilles Kröger

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Hardback
31 January 2024
$51.00
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Vous souhaitez un livre qui vous enseigne les principes du marketing digital de manière simple et pratique ?Alors je peux vous recommander vivement ce livre. Le marketing numérique est aujourd'hui bien plus que le marketing sur Facebook et Instagram. Il traite des principes du marketing en ligne et de la transformation numérique. C'est pourquoi ce livre convient aussi bien au parfait débutant qu'à l'utilisateur avancé. Les sujets suivants sont abordés dans ce livre :- Innovation du modèle d'affaires.- Résumé du paysage des médias sociaux- Marketing vidéo- Marketing cross-média- Marketing de performance- Conception de bannières- Neuromarketing et optimisation du taux de conversion- Gestion des moteurs de recherche- Ciblage- Rampement- Google Analytics / Digital Analytics- KPI- Droit du marketingUn autre point fort de ce livre est que chaque section théorique est suivie d'une section "meilleure pratique". Ici, le sujet est repris sur la base d'une entreprise fictive et il est expliqué comment cela peut être mis en œuvre. Le point de départ est toujours le point de vue d'un service client ou d'un service d'assistance client. De cette façon, il est possible de montrer rapidement dans quelle direction le marketing en ligne et la transformation numérique mènent.À propos de l'auteur : Avec un "Certificate of advanced studies" en tant que "Digital Marketing Specialist", Gilles Kröger conseille, en tant que freelance, diverses entreprises face aux défis de la digitalisation. Spécialisé dans le service et le support client, il optimise les processus et identifie les opportunités pour maîtriser la transformation digital.

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$51.00
In Stock: Ships in 7-9 Days
Hurry up! Current stock:

Comprendre le marketing digital

$51.00

Description

Vous souhaitez un livre qui vous enseigne les principes du marketing digital de manière simple et pratique ?Alors je peux vous recommander vivement ce livre. Le marketing numérique est aujourd'hui bien plus que le marketing sur Facebook et Instagram. Il traite des principes du marketing en ligne et de la transformation numérique. C'est pourquoi ce livre convient aussi bien au parfait débutant qu'à l'utilisateur avancé. Les sujets suivants sont abordés dans ce livre :- Innovation du modèle d'affaires.- Résumé du paysage des médias sociaux- Marketing vidéo- Marketing cross-média- Marketing de performance- Conception de bannières- Neuromarketing et optimisation du taux de conversion- Gestion des moteurs de recherche- Ciblage- Rampement- Google Analytics / Digital Analytics- KPI- Droit du marketingUn autre point fort de ce livre est que chaque section théorique est suivie d'une section "meilleure pratique". Ici, le sujet est repris sur la base d'une entreprise fictive et il est expliqué comment cela peut être mis en œuvre. Le point de départ est toujours le point de vue d'un service client ou d'un service d'assistance client. De cette façon, il est possible de montrer rapidement dans quelle direction le marketing en ligne et la transformation numérique mènent.À propos de l'auteur : Avec un "Certificate of advanced studies" en tant que "Digital Marketing Specialist", Gilles Kröger conseille, en tant que freelance, diverses entreprises face aux défis de la digitalisation. Spécialisé dans le service et le support client, il optimise les processus et identifie les opportunités pour maîtriser la transformation digital.

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