Alternative therapies, once the province of the hippie counterculture, are now a mainstream phenomenon. But they are more than a medical and economic sensation. At once spiritual and bodily, medical and recreational, they are an enormously popular cultural practice bound up with the pleasure-seeking drive of consumer culture as well as with spiritual and neo-liberal values.Complementary and Alternative Medicine critically examines this phenomenon - which some denounce as the triumph of superstition over reason - by asking practitioners themselves what makes these therapies so appealing.Drawing on a wealth of interviews with Complementary and Alternative Medicine (CAM) practitioners as well as on the author's longstanding participation in CAM culture, the book provides a much needed look from both the inside and the outside of the CAM phenomenon. This book is essential reading for students and scholars of cultural studies, anthropology, sensory studies and sociology.
Alternative therapies, once the province of the hippie counterculture, are now a mainstream phenomenon. But they are more than a medical and economic sensation. At once spiritual and bodily, medical and recreational, they are an enormously popular cultural practice bound up with the pleasure-seeking drive of consumer culture as well as with spiritual and neo-liberal values.Complementary and Alternative Medicine critically examines this phenomenon - which some denounce as the triumph of superstition over reason - by asking practitioners themselves what makes these therapies so appealing.Drawing on a wealth of interviews with Complementary and Alternative Medicine (CAM) practitioners as well as on the author's longstanding participation in CAM culture, the book provides a much needed look from both the inside and the outside of the CAM phenomenon. This book is essential reading for students and scholars of cultural studies, anthropology, sensory studies and sociology.
Would you use complementary and alternative medicines (CAMS)? Well, research has shown that up to three quarters of patients with cancer may at least supplement their treatment with such therapies,...
Stepping back from the immediate demands of policy-making, Mainstreaming Complementary and Alternative Medicine allows a complex and informative picture to emerge of the different social forces at...
Complementary and alternative medicine is a parallel field to medical science for the diagnose and treatment of an array of diseases and disorders. Some common practices under the umbrella of...
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