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Competitor Analysis

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Paperback / softback
07-November-2000
$91.48
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This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.

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    Product Details
    ISBN-13
    9780471499916
    Author
    David Hussey
    Publisher
    John Wiley & Sons (UK)
    Published
    07-November-2000
    Format
    Paperback / softback

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    $91.48
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Competitor Analysis

    $91.48

    Description

    This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.

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